Converse India recently made a bold move into the Indian retail landscape with the launch of its highly anticipated flagship store on Mumbai’s iconic Linking Road. The grand unveiling was attended by a host of A-list celebrities, including Sonam Kapoor, her husband Anand Ahuja, brother Harsh Varrdhan Kapoor, sister Khushi Kapoor, filmmaker Karan Boolani, and Anshula Kapoor, making for a star-studded evening that reflected the brand’s commitment to fashion and self-expression.
At the heart of the event was Converse’s exciting announcement: actors Harsh Varrdhan Kapoor and Khushi Kapoor have been named as the newest Faces of the Brand in India. This partnership marks a significant step for Converse as it prepares to capture the imagination of Indian consumers, showcasing its timeless style and deep-rooted connection to street culture. The Kapoor siblings, both known for their individual sense of style, are the perfect ambassadors to represent Converse’s ethos of authenticity and individuality.
The new flagship store, located on Linking Road, is more than just a retail space—it’s an immersive experience designed to celebrate the brand’s legacy and the growing sneaker culture in India. The store features an array of Converse’s signature footwear, apparel, and accessories, alongside exclusive collections tailored to the Indian market. With its eclectic design and youthful vibe, the store invites customers to express themselves freely, just as the brand has done for decades through its iconic Chuck Taylor sneakers and bold designs.
Harsh Varrdhan Kapoor and Khushi Kapoor’s association with Converse is a reflection of the brand’s global push to inspire the next generation to embrace their true selves, both through fashion and personal expression. Converse has long been a symbol of individuality, loved by creatives, artists, and influencers worldwide, and with the launch of this flagship store, the brand aims to solidify its place in the hearts of Indian sneakerheads and fashion enthusiasts alike.
The star-studded launch event set the tone for Converse’s future in India, as the brand continues to shape sneaker culture and empower consumers to make bold, personal fashion statements. With Harsh and Khushi Kapoor leading the charge as ambassadors, Converse’s entry into the Indian market is sure to inspire a new wave of self-expression through fashion.